SICA LLC, commissioned by the UK-based 2insights Research, successfully implemented the data collection phase of the “Media Consumption Survey” project, which aimed to explore media consumption habits, information-seeking behavior, and public attitudes among citizens of Mongolia. Contents Project Objective Survey Coverage Methodology Findings and Significance Project Value The rapid development of digital technologies and the growing diversity of information channels continue to transform how people access information and which sources they trust. In this context, understanding citizens’ information consumption habits, media usage trends, and perceptions of international issues is highly valuable for media organizations, communication professionals, and public policy stakeholders. SICA LLC SICA LLC Research and Consultancy We help organizations make data-driven strategic decisions by conducting market research, analyzing supply and demand, assessing competitive landscapes, and exploring consumer behavior in both domestic and international markets. Contact us Request a Quote Project Objective The primary objective of the study was to identify the media consumption behavior of Mongolian citizens, including the frequency with which they access information, the sources they use, their engagement with both traditional and digital media channels, and their perspectives on international events and issues. The study was designed to provide a comprehensive picture of current information consumption patterns and serve as a foundation for understanding emerging trends in Mongolia’s media landscape. Survey Coverage The survey was conducted nationwide and included: Coverage of Ulaanbaatar and all 21 provinces of Mongolia Data collection from 2,500 respondents aged 18–69 Representative sampling across age, gender, education level, income group, and geographic location Analysis of differences in media consumption patterns between urban and rural populations This approach enabled the creation of a nationally representative dataset with broad analytical value. Research Methodology Within the scope of the project, the questionnaire provided by the client was translated into Mongolian, and a data collection system was developed and prepared. Interviewer training and quality control procedures were also organized to ensure the reliability of the data collection process. The survey was conducted using the CATI (Computer-Assisted Telephone Interviewing) methodology, allowing high-quality data to be collected efficiently from a large number of participants within a relatively short period. The study covered the following key topics: Frequency of information consumption Most commonly used information sources Usage of traditional media channels such as television, newspapers, and radio Use of social media and digital platforms Trust levels in various information sources Public perceptions and attitudes toward domestic and international events Findings and Significance The dataset collected through the survey provides valuable insights into the media consumption behavior of Mongolian citizens from multiple perspectives. The findings can be used to: Identify patterns in information consumption Assess trends in the development of the media sector Improve content and channel strategies for media organizations Design more effective public communication campaigns Enhance information accessibility and impact Support research, analysis, and evidence-based policymaking The study therefore contributes an important foundation for future media and communication research in Mongolia. SICA LLC SICA LLC Research and Consultancy We help organizations make data-driven strategic decisions by conducting market research, analyzing supply and demand, assessing competitive landscapes, and exploring consumer behavior in both domestic and international markets. Contact us Request a Quote Project Value This project represents a significant nationwide data collection initiative that examined media consumption behavior, information acquisition habits, and public perceptions among Mongolian citizens at a representative level. As part of the project, SICA LLC successfully carried out the translation of survey instruments, system preparation, interviewer training, data collection, and quality assurance processes in accordance with international research standards. The company delivered a reliable, high-quality dataset to the client, supporting robust analysis and informed decision-making.

SICA LLC successfully implemented data collection consulting services on the socio-economic conditions and political attitudes of Ulaanbaatar residents on behalf of an international strategy, research, and consulting organization. The project was designed to collect reliable information on citizens’ livelihoods, economic conditions, social issues, and political participation, and to establish a robust database for evidence-based analysis and decision-making. Contents Project Objective Research Coverage Research Methodology Results and Significance Project Value Project Objective The primary objective of this consulting service was to collect accurate and reliable information on the socio-economic conditions, public opinions, and political attitudes of Ulaanbaatar citizens in accordance with international research standards. The project also aimed to develop a high-quality database that can support informed decision-making by identifying citizens’ key concerns, quality of life perceptions, views on public services, political participation, and expectations for the future. Research Coverage The study was conducted using a representative sample of residents of Ulaanbaatar and included: 1,000 respondents participating in the quantitative survey Two focus group discussions (FGDs) involving a total of 16 participants Data collection designed to ensure representation by age, gender, education level, income level, and residential location Coverage of a broad range of topics related to socio-economic conditions, political attitudes, and civic engagement Research Methodology The project employed a mixed-methods approach that combined both quantitative and qualitative research techniques. Quantitative Research Structured questionnaires were used to gather data from citizens on the following topics: Household economic conditions Income and consumption patterns Employment status Quality of life assessment Accessibility of social services Key challenges faced by citizens Political participation and engagement Trust in government and institutions Qualitative Research Through focus group discussions, the project explored participants’ opinions, motivations, preferences, and factors influencing their decision-making processes. These qualitative insights provided deeper context and interpretation for the quantitative findings. SICA LLC SICA LLC RESEARCH AND CONSULTANCY SICA LLC conducts market, consumer, and competitive research for both domestic and international clients. We help organizations understand market structures, supply and demand dynamics, competitive environments, and consumer behavior to develop data-driven business strategies. Contact us Request a Quote Results and Significance The database developed through this project provides an evidence-based understanding of the socio-economic conditions and political attitudes of Ulaanbaatar citizens. The findings can be utilized to: Measure public opinion accurately Identify social and political trends Assess the political environment Develop election and public communication strategies Design initiatives that encourage civic participation Support policy development with reliable data As a result, the project generated a valuable source of information for strategic planning and decision-making. Project Value This project successfully measured citizens’ opinions, living conditions, and political participation using internationally recognized research methodologies, providing a comprehensive assessment of the current situation. Through this engagement, SICA LLC demonstrated its capability to meet the highest standards of data collection quality and research methodology, contributing to the development of a reliable database that supports evidence-based decision-making.

During 2024-2025, SICA Research & Consulting LLC successfully carried out a comprehensive market research project commissioned by Bichil Globus NBFI, aimed at assessing brand awareness, competitive positioning, customer preferences, and loyalty within Mongolia’s lending and leasing services market. As competition continues to intensify among commercial banks, non-bank financial institutions (NBFIs), and fintech applications, understanding how customers perceive and choose financial service providers has become increasingly important. This study was designed to generate evidence-based insights into customer decision-making processes, competitive dynamics, and the market position of Bichil Globus NBFI. Project Objective The primary objective of the study was to identify how lending and leasing service providers are positioned in the minds of consumers, which organizations enjoy the strongest market recognition, and what factors most influence customer choice. The findings were intended to support Bichil Globus NBFI in refining its marketing, product development, and competitive strategies. Key research objectives included: Measuring brand awareness through Top-of-Mind, Spontaneous Awareness, and Aided Awareness indicators Identifying key competitive dynamics within the lending and leasing market Assessing customer preference, loyalty, and retention Evaluating the impact of word-of-mouth recommendations Understanding how service quality, staff professionalism, service speed, loan terms, and interest rates affect customer decisions Developing practical recommendations based on research findings Research Coverage The study covered all nine districts of Ulaanbaatar City and Dornod Province and included: 884 respondents who had used lending or leasing services within the past three years or planned to do so within the following year Six focus group discussions (FGDs) involving 36 participants to explore underlying attitudes, motivations, and customer behavior Mystery shopping assessments conducted across seven service branches to evaluate actual service standards and customer experience Methodology The project adopted a mixed-methods approach, combining quantitative, qualitative, and mystery shopping research techniques to provide a holistic understanding of the market. Quantitative Research Data were collected through Computer-Assisted Personal Interviewing (CAPI) using tablets and face-to-face interviews. Respondents were selected through a statistically representative sampling framework to ensure reliable and accurate findings. Qualitative Research Focus group discussions were conducted to gain deeper insights into customer perceptions, emotional drivers, and decision-making processes that cannot be fully captured through quantitative methods alone. Mystery Shopping Mystery shopping assessments were carried out to evaluate competitors' service environments, staff interactions, and service processes against predefined service quality criteria, providing an objective measure of actual customer experience. All collected data were processed and analyzed using SPSS 27, CSPro, and Microsoft Office, allowing for comprehensive descriptive and comparative analyses. Key Findings and Impact The research revealed that while Bichil Globus NBFI has relatively lower brand awareness compared with some leading competitors, it demonstrates strong levels of customer loyalty and positive word-of-mouth advocacy among its existing clients. The findings highlighted that service speed, customer-oriented staff interactions, and overall service quality are among the institution’s strongest competitive advantages. These insights provided a solid foundation for enhancing marketing effectiveness, strengthening digital channels, improving website performance, refining product communication, and elevating customer experience management. Strategic Value Beyond evaluating the position of Bichil Globus NBFI, the study delivered valuable insights into the broader lending and leasing industry in Mongolia, offering a comprehensive view of competitive trends, consumer behavior, and evolving customer expectations. By combining robust quantitative analysis, in-depth qualitative exploration, and real-world service evaluation, the project has become a strategically important reference for data-driven decision-making and business development. SICA Research & Consulting LLC remains committed to helping organizations make informed strategic decisions through high-quality research, evidence-based analysis, and actionable recommendations.

In 2024, SICA LLC, a research and consulting firm, successfully conducted the Final Evaluation of the “Capacity Strengthening Project to Combat Illegal Mining Activities” commissioned by The Asia Foundation Mongolia. The purpose of this consulting assignment was to systematically and objectively assess the project's design, implementation, achievements, and sustainability while preparing a comprehensive project completion report. The evaluation aimed to provide evidence-based findings and recommendations to support future interventions, policy development, and decision-making related to combating illegal mining activities in Mongolia. Contents What is the Final Evaluation of the Capacity Strengthening Project to Combat Illegal Mining Activities? Evaluation Objectives Key Evaluation Areas Research Methodology Data Collection Process OECD Evaluation Framework Key Findings and Significance Conclusion Evaluation Objectives The primary objective of this consultancy assignment was to prepare the project completion report and conduct a comprehensive assessment of the project's planning, implementation process, outcomes, and overall effectiveness. In addition, the evaluation aimed to identify lessons learned, assess the project's impact on stakeholders, and provide recommendations for future initiatives addressing illegal mining activities. Key Evaluation Areas The final evaluation focused on the following areas: Assessing the relevance and quality of project planning and design Evaluating the effectiveness of project implementation Measuring the results and achievements of project activities Assessing stakeholder engagement and collaboration Evaluating the sustainability of project outcomes Identifying lessons learned and best practices Providing recommendations for future programs and interventions Generating evidence-based insights to support policy and decision-making in the mining sector Research Methodology The evaluation was conducted using a qualitative research approach and relied on both primary and secondary data sources. Document Review The research team reviewed and analyzed: Project documents and reports Implementation records Monitoring and evaluation materials Relevant policies and supporting documentation This review provided a comprehensive understanding of the project's objectives, activities, and achievements. SICA LLC SICA LLC RESEARCH AND CONSULTANCY Our organization conducts research on market structure, supply and demand, competition, and consumer behavior in both domestic and international markets, helping clients develop data-driven business strategies. Contact Us Request a Quote In-Depth Interviews Individual interviews were conducted with key stakeholders involved in the project to gather perspectives on: Project effectiveness Implementation challenges Achievements and outcomes Areas for improvement Focus Group Discussions Group discussions with project stakeholders were organized to obtain broader insights into project impacts, challenges, and future opportunities for strengthening anti-illegal mining efforts. OECD Evaluation Framework The overall evaluation methodology was based on the internationally recognized OECD evaluation criteria. The project was assessed against the following dimensions: Relevance Effectiveness Efficiency Impact Sustainability Applying these criteria enabled a structured and comprehensive assessment of the project's performance and long-term value. Data Collection Process Data for the evaluation were collected from both primary and secondary sources. Primary Data Individual stakeholder interviews Focus group discussions Stakeholder feedback and assessments Secondary Data Project reports Official documentation Program records and materials Relevant studies and background information The use of multiple data sources enhanced the reliability and validity of the evaluation findings. Key Findings and Significance The final evaluation consolidated the project's achievements, lessons learned, and areas requiring further attention. It generated evidence-based information that can be used to strengthen future initiatives aimed at addressing illegal mining in Mongolia. The evaluation findings provide valuable guidance for: Improving policies and interventions related to illegal mining Enhancing transparency within the mining sector Promoting responsible and sustainable mining practices Strengthening cooperation among government agencies, local communities, and private-sector stakeholders Informing the design and implementation of future development projects Furthermore, the evaluation serves as an important reference document for future efforts to reduce illegal mining activities and promote accountability within the sector. Conclusion The Final Evaluation of the “Capacity Strengthening Project to Combat Illegal Mining Activities” provided a comprehensive and objective assessment of the project's implementation, outcomes, and impact using internationally recognized evaluation methodologies. The findings offer valuable evidence and recommendations for strengthening future interventions aimed at reducing illegal mining, enhancing transparency, and improving accountability in Mongolia's mining sector. As such, the evaluation serves as an important foundation for future policy development and project planning in this area.

Determining the Actual Needs of Residential Property Buyers SICA LLC, a research and consulting company, conducted a comprehensive study in 2023, commissioned by Khanguud Properties LLC, to identify the demand for residential real estate among households in Ulaanbaatar, as well as the behavioral patterns and key factors influencing their purchasing decisions. This study aimed to identify the actual demand, consumer needs, preferences, and future trends in the residential real estate market, including apartments, detached houses, and townhouses. The research provided valuable insights that enable organizations operating in the real estate sector to optimize their product development, sales, and marketing strategies based on a deeper understanding of market demand and consumer behavior. Contents What is a Residential Real Estate Demand and Consumer Behavior Study? Research Objective Key Research Objectives Research Scope Research Methodologies Key Research Findings Research Significance Conclusion Research Objective The primary objective of this study was to identify the purchasing behavior, preferences, requirements, and key factors influencing the decision-making processes of households that are planning to purchase residential real estate, as well as those intending to make a purchase within the next two years. The study focused on understanding consumers’ actual needs, assessing market demand, and identifying future development trends within the residential real estate sector. Key Research Objectives The study was conducted with the following objectives. Determining the Demand for Residential Real Estate Across Ulaanbaatar, the study identified the demand levels, consumer needs, and preferences for various residential property types, including apartments, detached houses, and townhouses. Evaluating Purchasing Conditions and Affordability The study examined the following factors among households: Planned timeframe for purchasing a residential property Frequency of residential property replacement or upgrade Preferred payment terms and financing arrangements Financial capacity and affordability Price expectations and acceptable price ranges Identifying Factors Influencing Residential Property Selection Identifying Factors Influencing Residential Property Selection The study evaluated the importance that homebuyers place on the following factors when selecting a residential property: Location Property size Layout and room configuration Living environment and neighborhood conditions Social infrastructure Green spaces and landscaping Assessing Perceptions of the Real Estate Brokerage Industry The study examined consumers’ experiences, perceptions, and attitudes toward the services provided by real estate brokerage agencies. Identifying Key Considerations for Construction Companies The research identified critical issues that construction companies and real estate developers should consider in project planning, product development, and sales operations. Research Scope The study was conducted across all districts of Ulaanbaatar. Target Respondents Households interested in purchasing residential real estate Households planning to purchase residential property within the next two years Research Sample Quantitative Survey A total of 550 households participated in the survey. Qualitative Research A total of 16 households participated in in-depth interviews. These households had purchased an apartment, detached house, or townhouse within the previous 12 months. This approach enabled a deeper understanding of the actual motivations behind purchases, consumers’ experiences, and their decision-making processes. Research Methodology The study employed a Mixed Methods approach, combining both quantitative and qualitative research techniques. Quantitative Research The survey measured key indicators such as: Housing demand and needs Purchase intentions Financial capability Housing preferences Qualitative Research In-depth interviews were conducted with households that had recently purchased residential property to better understand: Reasons for purchase Property selection process Challenges encountered during the purchase journey Actual user experiences after moving in Comparative Analysis The study compared demand patterns and consumer preferences across the three main residential property categories: Apartments Detached houses Townhouses Key Research Findings The study identified the actual market conditions, consumer behavior patterns, and future trends within Ulaanbaatar’s residential real estate market. Key findings revealed that: Housing demand is directly correlated with household income. Family composition significantly influences housing preferences. Current living conditions play a critical role in purchase decisions. There is a strong desire among consumers to improve their living environment. The study also found that the following factors have a significant impact on purchase decisions: Involvement of family members in the decision-making process Competence and professionalism of sales representatives Accessibility and availability of information Reputation of the developer or construction company Which Factors Do Consumers Value Most? Survey participants identified the following as the most important considerations when purchasing residential property: Location Construction quality Space planning and layout Number of rooms Green spaces Children's playgrounds Parking availability Heated garages Security and safety Landscaping and neighborhood amenities These findings indicate the key priorities that should be considered when designing new residential projects and developing product concepts. Consumer Attitudes Toward Payment and Financing Options The research found a growing preference for flexible financing solutions among homebuyers. In particular, demand is increasing for: Mortgage loans Installment financing schemes Rent-to-own programs These findings provide real estate companies with opportunities to align their sales strategies and financial products more closely with market demand. Significance of the Study The findings of this study provide valuable insights for: Construction companies Real estate developers Sales organizations Real estate brokerage firms The research serves as an important foundation for improving product development, marketing strategies, sales performance, and customer relationship management. Furthermore, it offers evidence-based insights to support decision-making in urban development, housing planning, and the creation of consumer-centric residential products. SICA LLC SICA LLC Research and Consultancy Our organization conducts research on market structure, supply and demand dynamics, competition, and consumer behavior in both domestic and international markets. We help businesses develop data-driven strategies by providing reliable insights and comprehensive market analysis to support informed decision-making and sustainable growth. Contact Us Request a Quote Conclusion The Residential Real Estate Demand and Consumer Purchasing Behavior Study is a strategically significant research project that provides a comprehensive understanding of the needs, preferences, and decision-making characteristics of households in Ulaanbaatar regarding residential property purchases. The findings offer a reliable foundation for identifying actual market demand, developing consumer-centric housing products, and aligning sales and financing solutions with market needs. By delivering in-depth insights into consumer behavior, housing preferences, affordability, and purchasing intentions, the study enables real estate developers, construction companies, sales organizations, and brokerage firms to make informed, data-driven business decisions. Furthermore, the research contributes valuable evidence for enhancing product development, marketing strategies, customer engagement, urban planning, and housing development initiatives. As such, it serves as an important reference for stakeholders seeking to improve competitiveness and create residential solutions that better meet the evolving expectations of homebuyers.

This study was conducted to develop evidence-based analyses and strategic insights required for transforming the Khushigt Valley Free Zone into an international hub for logistics, manufacturing, trade, and services. The research serves as a strategic foundation for medium- and long-term policy formulation, planning, and investment promotion within the free zone. Contents Research Objective Key Research Objectives Scope of the Study Methodology Research Findings and Significance Conclusion Research Objective The primary objective of this study was to assess the competitive advantages, economic potential, and development opportunities of the Khushigt Valley Free Zone, while providing a sound research foundation for policies and planning aimed at attracting investment and accelerating regional development. The study also sought to identify future development trends and opportunities to maximize the zone’s economic impact and contribution to national development. Key Research Objectives The study focused on the following objectives: Assessing the current development status of the free zone Evaluating the impact of the legal and regulatory environment Examining infrastructure readiness and development potential Analyzing current land-use conditions Identifying transportation and logistics opportunities Assessing the interests of domestic and foreign investors Determining market demand and potential business sectors Comparing and evaluating alternative development scenarios Identifying factors that enhance regional competitiveness These objectives provided a comprehensive understanding of the current conditions, opportunities, and future development prospects of the Khushigt Valley Free Zone. Scope of the Study The study covered the Khushigt Valley Free Zone and its surrounding development areas, including: Khushigt Valley Free Zone Economic zones connected to Ulaanbaatar Areas surrounding the New Ulaanbaatar International Airport in Khushigt Valley The research engaged a wide range of stakeholders, including: Government agencies Policymakers Private sector organizations Potential investors Logistics sector representatives Manufacturing sector representatives Trade and service industry stakeholders This broad stakeholder engagement enabled a comprehensive assessment of the region’s development opportunities, constraints, and future potential. Methodology The study employed a mixed-method approach, combining both quantitative and qualitative research techniques. Document Review and Secondary Data Analysis An extensive review and analysis were conducted on: Legal and regulatory documents Government policies and development programs Regional and national development plans Existing research and feasibility studies This provided a robust understanding of the policy and institutional environment surrounding free zone development. In-Depth Interviews Interviews were conducted with representatives from relevant organizations and business sectors to evaluate: Investment climate and attractiveness Development opportunities Existing challenges and constraints Business needs and expectations Comparative Analysis The study examined successful international free zones and benchmarked their experiences against the development potential of the Khushigt Valley Free Zone. This analysis helped identify viable development models and strategic pathways for future growth. Research Findings and Significance The study established a comprehensive database of economic, market, and investment-related information necessary to support the development of the Khushigt Valley Free Zone. The findings provide valuable evidence and recommendations for: Developing a regional development strategy Implementing phased development planning Formulating investment attraction policies Leveraging location-specific advantages Attracting international logistics flows Promoting manufacturing, trade, and service industries Increasing private sector participation The research offers practical guidance for policymakers, investors, and development stakeholders seeking to accelerate economic growth and establish the region as a competitive investment destination. As a result, the study has become a strategic foundation for promoting the development of the Khushigt Valley Free Zone, attracting international investment, and strengthening Mongolia’s economic competitiveness. Conclusion The Khushigt Valley Free Zone Development Study represents a strategically significant assessment of the region’s economic capacity, investment opportunities, infrastructure readiness, and market potential. The findings provide an evidence-based foundation for policymaking, development planning, and investment decision-making, while supporting the long-term vision of transforming Khushigt Valley into an international center for logistics, manufacturing, trade, and business services. By identifying key development opportunities and strategic priorities, the study contributes to sustainable economic growth and enhances the region’s potential to become a major economic gateway for Mongolia.

What Is Mystery Shopping Research?A Service Quality Assessment Based on Real Customer Experience Mystery Shopping is a research methodology used to evaluate the quality of services delivered by service organizations, the attitude and performance of employees, and the implementation of internal processes under real-life conditions. In this approach, specially trained mystery shoppers interact with the organization while posing as regular customers and assess their service experience based on a set of predefined evaluation criteria. In 2023, SICA LLC successfully conducted a Mystery Shopping study for the M Mart supermarket chain to objectively assess service quality and customer experience. The study identified the service performance of each branch, highlighting key strengths as well as areas requiring improvement. Based on the findings, practical recommendations were developed to enhance customer satisfaction and improve overall service standards. Contents What is the Mystery Shopping Study? Research Objective Key Evaluation Areas Scope and Methodologies of Study Advantages of Mystery shopping study Significance of the Research Findings Conclusion Research Objective The main objective of this study conducted by SICA LLC was to objectively assess the current service standards of the M Mart supermarket chain and develop recommendations aimed at improving the quality of services delivered to customers. To achieve this objective, the study was conducted with the following specific objectives: Assess product stocking levels and inventory availability. Determine the freshness and quality of products. Evaluate the supermarket’s internal environment, cleanliness, and organization. Assess employee interaction and compliance with service standards. Evaluate the efficiency of the product return process and customer interaction. Assess the service, products, and environment of the Food to Go section. Determine the quality of service provided by sales assistants and cashiers. These evaluations covered the entire customer journey, from the moment a customer entered the store until the completion of their shopping experience. Key Evaluation Areas Product Availability and Freshness The evaluation assessed whether the products customers were looking for were available on the shelves, whether inventory levels were sufficient, and examined product shelf life and quality indicators. Store Environment and Organization The evaluation covered the cleanliness, lighting, shelf arrangement, product labeling, and overall shopping convenience of each store branch. Staff's Service The evaluation examined how employees greeted customers, whether they provided information and assistance, their ability to resolve issues, and their compliance with established service standards. Product Return Service The evaluation assessed employees’ attitudes during the return process, compliance with relevant policies and procedures, and the effectiveness with which customer issues were resolved. Food to Go Service The evaluation covered indicators such as the variety and freshness of ready-to-eat products, service speed, cleanliness of the section, and product presentation. Cashier and Salesperson Service The evaluation assessed the speed and accuracy of payment processing, communication etiquette, and professional customer service skills. Scope and Methodologies of Study A total of 12 branches of the M Mart supermarket chain were included in the study. Data collection was carried out using the following methodology: Mystery Shopping MethodologyResearchers visited each branch posing as regular customers and evaluated every stage of the service experience. Standardized Evaluation FormA pre-designed evaluation form containing service quality indicators was used to ensure consistent assessment across all branches. Immediate Data VerificationMystery shoppers completed the evaluation form within two hours of their visit to ensure the accuracy and reliability of the information collected. Face-to-Face ObservationThe study was conducted through on-site visits to each branch under real operating conditions, enhancing the validity and objectivity of the findings. Advantages of the Mystery Shopping Study Mystery shopping is one of the most effective research methodologies for evaluating the actual day-to-day service conditions of an organization. Key advantages of this research include: Evaluates the actual customer experience. Identifies the actual level of service provided by employees. Measures compliance with established service standards. Enables the identification of differences between branches. Helps identify processes that require improvement. Supports the planning of measures Significance of the Research Findings This study provided a valuable information base for management decisions, including: Identifying the strengths of M Mart supermarket chain’s service delivery. Detecting areas requiring improvement. Comparing performance across branches. Evaluating compliance with service standards. Improving internal processes. Identifying employee training and development needs. Developing strategies to enhance customer satisfaction. The findings served as an important foundation for evidence-based decision-making and continuous service improvement. SICA LLC SICA LLC RESEARCH AND CONSULTANCY Our organization conducts research on market structure, supply and demand, competition, and consumer behavior in both domestic and international markets, helping clients develop data-driven business strategies. Contact Us Request a Quote Conclusion Mystery shopping is one of the most effective methods for evaluating service quality from the customer’s perspective. The study conducted by SICA LLC for the M Mart supermarket chain provided an objective assessment of actual service conditions, customer experience, and compliance with internal processes, enabling the development of practical recommendations for operational improvement. If your organization aims to objectively assess service quality and enhance customer satisfaction, mystery shopping research is one of the most effective solutions available.

In 2024, SICA LLC successfully completed consultancy services for data collection, commissioned by CT Group, to assess the socio-economic conditions and political attitudes of residents of Ulaanbaatar City. Under this project, the objective was to develop a reliable database by comprehensively examining citizens' quality of life, economic conditions, social values, key challenges, political participation, and the factors influencing their political preferences and voting decisions. SICA llc SICA LLC - RESEARCH AND CONSULTANCY Our organization conducts research on market structure, supply and demand dynamics, competition, and consumer behavior in both domestic and international markets, helping clients develop data-driven business strategies and make informed decisions. Contact Us Get a Quote The research was conducted in accordance with international research methodologies and quality standards, utilizing a mixed-methods approach that combined both quantitative and qualitative techniques. The quantitative survey covered 1,000 residents of Ulaanbaatar, while the qualitative component included two focus group discussions involving a total of 16 participants. These discussions provided in-depth insights into participants’ opinions, values, attitudes, and perspectives on the issues under study. Throughout the project, data collection activities were carried out based on a rigorous sampling methodology and a comprehensive quality control system. Particular emphasis was placed on ensuring the reliability, accuracy, and representativeness of the data collected. In addition, the research team conducted continuous monitoring and supervision at every stage of the data collection process, implementing quality assurance measures to validate and maintain the integrity of the dataset. The database generated through this study provided a solid evidence base for assessing the current socio-economic conditions of Ulaanbaatar residents, public opinion, and the prevailing political environment in the capital. Furthermore, the findings served as a valuable source of information for evaluating shifts in public attitudes, supporting evidence-based policymaking, developing electoral strategies, and enhancing the effectiveness of public communication and stakeholder engagement efforts. Furthermore, the database developed through this project serves as a valuable foundation for enhancing citizen participation, promoting civic engagement, and designing new initiatives and programs that are responsive to public needs and expectations. As a robust source of evidence, it supports stakeholders in developing more targeted, effective, and citizen-centered policies and interventions. Leveraging its expertise in research methodology and data collection quality management, SICA LLC continues to provide research and consulting services that support evidence-based decision-making for government institutions, private sector organizations, and international development partners. Through the delivery of reliable data, rigorous analysis, and actionable insights, the company helps clients design effective policies, strategies, and programs that address real-world challenges and opportunities. Related Services: What is Market Research? Consumer Research Consumer Behavior Research Organizational Research Product Research