METHODOLOGY

CAPI is an interviewing technique in which the respondent or interviewer uses a smart phone, a tablet or a computer to answer the questions or input the answers in real time and interview takes place in person.

CATI is a telephone surveying technique in which the interviewer follows a script provided by a software application and input the answers in real time on a smart phone, a tablet or a computer.

A focus group discussion is a facilitated discussion among small number of carefully selected participants, who discuss a topic among themselves, with guidance from a facilitator.

The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. VALS applies in all phases of the marketing process, from newproduct development and entry-stage targeting to communications strategy and advertising.

The analysis allows to create an idea of the appropriate business strategy for the enterprise. The analysis assesses the internal and external environment and activities of the enterprise and allows to design an appropriate strategy.

Customers are the number one priority of any business. Higher satisfaction level of customers with your company’s product, service or interaction brings higher profit and loyal customers.

Qualitative research allows for more flexibility compared to quantitative research gathering more in-depth information on the issue from fewer repondents. Qualitative research data is collected using focus groups or individual interviews.